Twitter

> Back to Case Studies

Brand Advocacy Case Studies

Client: Cadbury
Brand: Cadbury chocolate
Campaign: Cadbury Fair-Trade Certification launch

Objectives

Launch Cadbury Fair-Trade Certification

Approach

Initiated advocacy with employees. Developed micro site to track journey of Fair Trade chocolate whilst providing a forum for employees to engage and share,
Recruit 3000 workplace events nationally ; seed with Fair-Trade and Cadbury pack, to encourage physical and digital sharing “Spread the Joy With Cadbury & Fair-Trade”
Develop web and social integration where consumer could share different expressions of joy

Results

3000 Cadbury/Fair Trade workplace break events conducted nationally
394,390 web impressions
124,000 reached via social media links
69% of people said that CDM gaining Fairtrade Certification ‘Very Positively’ influenced their future purchase

The search is on for the Bulla Cream Team! We really do believe that positive engagement inspires action – something our latest Bulla Cream campaign is proving in bucket loads! Together with the brand's celebrity ambassador, chef George C... READ POST
Building brand trust through the power of word of mouth Rohit Bhargava, author of ‘Likeonomics’ talks about the ‘modern believability crisis’ with brands today. In the day and age of fragmented media and message overload, the consumer reaction is an in... READ POST
Digital is driving a change in shopper behaviour PSFK have just released their Future of Retail report for the year – covering key trends in retail. A fascinating read, the report highlights how brands and retailers need to evolve to keep pace with ... READ POST
Changes in Consumer Buying Behaviour impacting private label Nielsen – 2012 Retail & Shopper Trends Report A recent Nielsen report details a drop in private label penetration for the first time in 5 years – potentially driven by a lack of price differentiation perceived by consumers due to retailer pricing... READ POST
Digital technology breaths new life into tried and tested marketing programs - Nestlé Cash, cars and holidays. We’ve all used them in one promotion or another, hoping to motivate consumers to buy our product with a chance to win instantly. Well now Digital technology is helping to brea... READ POST

© 2012 T garage Pty Ltd Contact Us