Typical WOM Advocacy Campaign
There's probably no such thing as typical in this space,
but to give you an idea...
What we bring
Creative idea and direction
Content and Advocacy strategy
Profiling methodology
Database 120,000 consumers
see vibevillage.com.au
Ignite thousands of advocates sharing in the real world
Creative physical presentation of brand
Digital development
(web, phone, social)
Community management, moderation
Content seeding
Pre and post campaign research
Sentiment
Buzz monitoring
Brand Communication (advocacy)
Insights (eg co-creation)
How you can help
Brand strategy
Integrate media
Databases
Samples
Information
Purchase Incentives
Existing digital, brand assets
Integrate, On-pack
Experiential, In-store
Sales data
Tracking