OUR APPROACH
Our research approach blends innovative online technology and research methodologies to get closer to consumers than ever before.
Our approach to research is underpinned by having the right conversations!
This starts with the conversations we have with our clients to identify and define what the business issues are thru to conversations we have with consumers to unlock their truths.
We use the powerful conversation to engage our clients with the work we do, ensuring it is delivered in a way that drives engagement and alignment and in doing so acts as a catalyst for business momentum.
With a significant amount of commercial marketing, strategy planning and management consulting experience within the T garage team, we have crafted specific expertise in the development and implementation of Demand Landscape Frameworks and market modelling tools.
- Market Sizing
- Usage & Attitudes
- Segmentation
- Demand Landscape
- Consumer Trends
Innovation and NPD development is a true strength and passion at T garage. Over the last 10 years, we have pioneered the development of a blended online and offline approach to innovation, from early-stage opportunity area identification through to concept and product testing.
These techniques utilise online co-creation and concept development and refinement tools via our proprietary platform, InsightIQ. The result is an innovative program that engages in a dynamic and iterative manner with consumers and internal stakeholders en masse.
We also have a dedicated creative design team, who can help ensure ideas are maximised for success.
- Opportunity Area Identification
- Ideation Platform Development
- Co-creation & Innovation Workshops
- Concept Development and Refinement
- Concept Testing
- Packaging Evaluation
- Sensory Evaluation
- Product Bundle Optimisation
- Pricing Optimisation
- Product Moment of Truth
With over 100 years' of global marketing experience between us with some of the world’s best-known brands, we understand how brands need to be established and managed. Fundamental to this is a strong strategic view of how brands are constructed and positioned for success.
- Brand Positioning
- Brand Health Tracking
Our T garage team members have been responsible for highly successful communication campaigns across the globe from beer to chocolate to insurance and more. Based on our experience, the key to a successful campaign is underpinned by a strong creative development strategy that brings together the core human truth, category motivation and, relative brand difference.
- Creative Strategy Optimisation
- Communications Testing
The path to purchase is becoming more complex with the blending of online and offline channels. Understanding customer touchpoints and experiences are critical to winning with retailers and customers
- Traditional Customer Journey Mapping
- Digital Customer Journey Mapping
- Customer Satisfaction
- Shopper Safari
- Purchase Decision Hierarchy
At T garage we are passionate believers in the philosophy of consumer centricity. Bringing your consumers to life in a way the inspires and motivates our clients is what we are about! Our online platform, InsightIQ, has been designed to deliver en masse Consumer Immersion and Voice Of Customer activities in a seamless manner. These include...
- Consumer Immersion
- Voice of Customer
- Product Reviews / Product - Service Moment of Truth
- Insight Capability Training
Case Studies
CONNECTING WITH YOUTH ON CAR INSURANCE
Researching potential markets and guide clients through acquisition to activation
ViewThought Leadership
At T garage, we're serious about harnessing the power of conversation for change. We run regular 'Thought Leadership' research projects that test the newest cutting edge technologies and methodologies or analyse trending topics affecting everyday Australians or various target groups.
Planting your digital acorn Feelings about modern living Focus on protein Aust COVID-19 Consumer Sentiment Tracker