Word of mouth recommendation most trusted form of advertising globally Nielsen's Global Trust in Advertising Survey has just been released, and 'Recommendations from people I know' has topped the list as the most trusted form of advertising globally. The Survey polled mo... READ POST

'The face-to-face book: Why real relationships Rule in a digital marketplace' Looking forward to reading the new Keller-Fay book on WOM due to be released this May "The face-to-face book: Why real relationships Rule in a digital marketplace” . No doubt Keller-Fay are one of ... READ POST

Facebook Launch Timeline for Brands Facebook Launch Timeline for Brands On Wednesday, Facebook announced the launch of Timeline for Brands, bringing pages in line with personal profiles visually and allowing pages to publish con... READ POST

Microsoft announces results of a study to help get deeper understanding of social media Social Media plays multiple roles in the world of brand marketing from generating word of mouth messages, to building the brand, to generating a direct response (sales), to customer support and for ga... READ POST

Word of Mouth the Most powerful Marketing Model "More than 75% of consumers now say they ask their friends before making purchase decisions… Every consumer is now a powerful influencer of dozens or even hundred or thousands of others." Vijay Sunda... READ POST